V. Lenin, the Communist Russian revolutionary who led the October Revolution of 1917, about 100 years ago said that cinematography is the most important art for people. Of course, he meant new Soviet generation, which was under formation on the huge territory of the Soviet Union in the 20-30th of XX century. I am not a fan of bloody Vladimir Lenin at all, but these words were perspicacious by no doubt. Movie and video are among the most searchable key words on the Internet and the most popular social network web-sites are actually based on uploading, shearing and discussion of films videos, movies, and video clips.

This is possible because of technical progress related to invention of mathematical algorithms which allows users to squeeze video image into relatively small files which could be easily distributed via Internet. Like in case of music files which also represent digital audio compression formats, these innovations actually revolutionized the sphere of visual arts with three consequences:

1. Very useful, fast, cheap (sometimes free) sharing, exchanging and downloading of media files, and thus movies and music by common Internet users.

2. Technology which scared video and music business giants – recording studious, publishers, film factories etc. They are loosing the distribution media (CD, DVD, etc.) and channels (CD, DVD shops and department) like Amazon.com. They have to modernize their business policy and adjust it to a new realities.

3. Issues, related music and video pieces authors copyright. These trends are also not so good since copying and distributions of their works have become so easy and accessible for millions of Internet users.