Apple, a creativity factory meticulously built by Steven P. Jobs since he returned to the company in 1997, suggests non-usual for XXI century innovation formula - one more elitist and individual.

Assemble all the contributions in the digital suggestion box, pooled in books and academic reports, and the result will be collective intelligence. This approach is reflected in the company's latest potentially game-changing gadget, the iPad tablet (Definition: In general terms, tablet PC refers to a slate-shaped mobile computer device, equipped with a touchscreen or stylus), unveiled recently. It may succeed or stumble, but it definitely carries the innovative ideas, design approach and perspective of Mr. Jobs and seems stamped by the company's motto: Think Different. In recent years, the Apple led by S. Jobs has branched out, introducing and improving upon new digital appliances- iPod portable music player, iTunes digital music software, and the iTunes Store. In 2007, Apple entered the cellular phone business and introduced the iPhone, a multi-touch display cell phone, iPod, and Internet device. While stimulating innovation, Jobs also reminds his employees that delivering working products on time is as important as innovation and attractive design.

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