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Related articles: Obvious: People Don't Want to Pay for Online News |
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By Chris Crum.
Paid Content UK conducted a Poll with Harris Interactive, asking respondents how much they would pay for online news, and what they would do if they're favorite news sites started charging.
The findings, perhaps not so shocking, indicate that users basically don't really want to pay. Paid Content's Robert Andrews says they've "learned that only five percent of regular news site users would pay if their favorite haunt started charging, and that readers would prefer to subscribe annually." Even for annual subscriptions, users don't appear to be prepared to spend too much. As you can see from Paid Content's graph (below), the higher the price goes, the less the percentage of users who wish to pay it for an annual subscription. So if they don't want to pay, or they want to pay very little, what would they do if their favorite site(s) began charging for content? Well, most would just go somewhere else for their content and find a new favorite site.
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